49ers have clear Leeds United money-spinner after Olivia Rodrigo comments

49ers Enterprises group could pull off a masterstroke after Olivia Rodrigo's recent comments on Leeds United.

The pop superstar admitted that she wants to visit the city of Leeds, and the question of attending a game was proposed.

Her response did not exactly suggest that it is out of the equation, so the ownership should take advantage.

She said: “I really want to go to Leeds this year. I think that’ll be fun. Just like as a spectator, I think that’ll be cool," and then when Hits Radio UK host Will Best asked her about a match, she said: “Yeah, ok, ok, ok.”

The Whites have not yet made enough of the commercial opportunities that come with being a Premier League club.

They could change that by linking up with Rodrigo, who is a genuine superstar in pop music at the moment, and is only becoming more popular.

What should 49ers do after Olivia Rodrigo's Leeds comments

The Leeds ownership group should proposition the California-born singer to perform at Elland Road, when she tours in 2027.

That would work out much better than just attending a match, as the Whites would benefit financially, rather than just the hype of her going to the game.

It will be a clear money-spinner and they will be seeing the potential millions already.

Why 49ers should make Rodrigo arrangement

Having Rodrigo perform in LS11 makes far too much sense for the Peacocks from a business perspective.

She has over 64million monthly listeners on streaming platform Spotify and could bring a new legion of casual fans to the club, if it happens.

It would expand the club's reach in the United States and other parts of the world where she has supporters, as well as creating branding and merchandise opportunities.

It is a no-brainer for the ownership, if they can convince the singer to do it, and add a date at the famous stadium to her plans.

In terms of revenue alone, a near 40,000-seater stadium hosting a concert could earn between £500,000 and £1.5m in net profit and also boost the local economy.

It may not be achievable as Rodrigo may already have the dates and venues locked in, but if it is possible, they should try to do it.

It would be a masterclass and also allow the 23-year-old to realise her ambition of coming to the city at the same time.