Dr Dan: Leeds United will need 49ers to bail them out
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Leeds United...
Leeds United took the ultimate financial hit when games were played behind closed doors.
That’s according to Dr Dan Plumley, who claims that clubs like Whites were hurt the hardest amid Covid-19 lockdowns.
In 2020, football took a three-month break and once it resumed, games were played in front of no fans.
This saw clubs all across the board lose out on matchday revenue and the Whites were no different.
Recently, UEFA claimed that clubs had lost revenues in the region of £3.7billion.
Speaking about the impact on Leeds, the Sheffield Hallam University expert said, “The clubs have been asking ‘What else can we do if matchday revenue is taking a hit?’
“In this case, it’s taken the ultimate hit as games have gone behind closed doors.
“TV money in the Premier League is good but it’s outside of your control because it’s what the broadcasters are willing to pay.
“You’ve got to be in the Premier League, so there’s always that relegation risk, especially for clubs like Leeds.
“Clubs are then looking for links with their owners and the tie-up with the 49ers is great.
“They’ll certainly keep doing that as the last two years have shown them that they can’t take anything for granted.”
The San Francisco 49ers recently increased their stake in the club and one day aim to own a majority share.
As things stand, Andrea Radrizzani is the majority owner of the Elland Road club and even after selling a higher stake in the future, he is expected to stay on as a minority stakeholder.
In other Leeds United news, the club admire a Champions League manager with a 74% win rate to succeed Marcelo Bielsa