By Pranav Shahaney

23rd Nov, 2021 | 3:30pm

Dr Dan: Leeds United pay price of not being part of Premier League elite

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Leeds United...

Leeds United are not entitled to a bigger share of the revenues from the Premier League’s new US TV deal which is understood to be north of £2billion.

That is according to Dr Dan Plumley, who claims that the “big six” will receive a larger chunk of the international broadcasting revenues.

According to The Athletic, the Premier League signed a six-year American broadcasting deal, which is understood to be more than double the previous one.

Initially, the money would have been evenly distributed, but per Dr Dan, the Premier League changed the rules a couple of seasons ago.

He believes that their timing was very convenient as the announcement coincided with Amazon Prime’s first steps into Premier League broadcasting.

Speaking exclusively to MOT Leeds News, Dr Dan, the Sheffield Hallam University expert, said, “The new international deal is a big boost for all the clubs. Leeds is an interesting one because they got promoted last season.

“So their TV revenue in the Championship was £8million to £9million and they’ll have taken over £100million from TV money in their first year in the Premier League.

They’ve obviously stayed up so you’ve got another £100million to come in from the domestic deal.

“Any boost in the international deal is a welcome one.

“The other caveat with that is that the Premier League saw an interesting growth opportunity overseas and so have the big six clubs. So the way the international rights are going to be carved up is going to be in favour of the big six.

“So Leeds could have been in line to earn more, but the Premier League announced this rule change two years ago on the same day they announced their partnership with Amazon so it did not get any attention. All the stories were about Amazon.”


The hierarchies in the Premier League are certainly costing clubs like Leeds regardless of their rich history.

Clubs like Manchester City and Chelsea have come in with billionaire owners and within a few years, they’ve become elite after having an unfair advantage.

The least the Premier League could have done to level the playing field was hand all clubs an equal piece of the pie.

However, any money is welcome for Leeds and hopefully, the club spend a bit in January as the club is in desperate need of reinforcements.

In other Leeds United news, the Whites have been handed a potential injury boost with a first-team regular in line to return v Brighton