By Nick Ware

23rd Jul, 2021 | 5:10pm

BBC presenter explains Andrea Radrizzani reason for Leeds United gift

The Leeds United home shirt has been the talk of Twitter and beyond for a while now, but discussions picked up pace after the launch on Friday.

There has been mass debate over its look, but even more consternation after a number of ‘influencers’ and non-Leeds-related figures received the top.

BBC presenter ‘Rambo’, who also works for the Premier League, wrote on his personal Twitter profile that he had also received in.

Rambo rubbished a suggestion that it was part of a “stunt”.

He said: ” I got this because Andrea [Radrizzani] has bought the company I work for so I guess it was a gift? I just know I’ll never wear it.”

Marketing madness?

Ex-Hull City midfielder David Meyler works for the Premier League with Rambo, was another to receive the shirt, and he also took to Twitter to announce his gift.

Leeds owner Radrizzani responded via his personal Twitter profile. He said: “I don’t know how it happened but definitely a mistake… but you are still on time to change team and get entertained by our exciting football!”

However, given the growing list of popular figures who are posting the shirt, it’s looking more and more like a massive marketing ploy to get people talking.

Leeds players have also been taking to social media in their droves to show themselves in the kit, and it looks like the club are trying to capitalise on their current standing in football.

Allied to the club’s historical status Marcelo Bielsa has transformed the Whites into one of the most attractive and popular sides around, with the help of Radrizzani and co upstairs.

The Italian has big plans for the club, and making the Whites a recognisable brand across social media is one way to push its worldwide appeal.

In other Leeds United news, a talkSPORT pundit has made a Bielsa exit suggestion in ‘Lucky’ Whites swipe.