Dan Plumley reacts as San Francisco 49ers dangle joint Leeds United sponsorship opportunity
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Leeds United...
Dan Plumley has insisted that Leeds United could now be in a really powerful position after the San Francisco 49ers mooted potential joint sponsorship opportunities.
Alex Chang, the CMO of the 49ers admitted recently that multiple brands have already expressed interest in bringing the two together, with both in two of the most powerful leagues in the world.
Plumley shared that it would certainly help with takeover discussions, as well as helping with potential new Financial Fair Play rulings down the line at Elland Road.
“These things can be really powerful and would help with any takeover discussions,” he exclusively told MOT Leeds News.
“Another thing you would factor in is what is the commercial portfolio like. That’s linked back to the 49ers’ general motives, but in general terms, it is another way to expand the brand and joint partnerships can work really well.
“If we’re moving away from an FFP system that looks at overall losses and we’re focusing more on wages to turnover then that conversation is less of an issue as it won’t be scrutinised in as much detail apart from the fact that the money in from it will be reinvested.
“When you put all of that together, there are far more pros than cons to this approach and the bigger picture, look at this may tie in with the ownership and how it may give Leeds United more exposure in America, and you can have some really powerful gains by doing joint deals like this.”
Given that Chang has made all of this public knowledge, talks are surely already underway between Andrea Radrizzani and the 49ers over this happening.
With the takeover option in place for 2024 or before, the NFL consortium will be looking to put the club in the strongest possible position financially of course.
Bringing the two franchises together will see those global gains only go one way, and that is up.
In other Leeds United news, the Whites have said see you again to one attacker after being left baffled by a deadline day agreement