Dan Plumley: Leeds United could be set to double matchday revenue with Elland Road plans
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Leeds United...
Dan Plumley has insisted that Leeds United are set to double their matchday revenue should they push ahead with the redevelopment of Elland Road.
The Finance Expert shared that pushing the capacity to 55,000 could bring in an extra £700,000-per-matchday based on averages, potentially stretching it even further.
It was reported by the Daily Mail in the past week that the Whites are pushing ahead with the plans described as a “huge” boost to revenues.
“Just looking at the numbers and this is based on averages,” he exclusively told MOT Leeds News.
“For an extra 17,000 seats, Leeds’ average ticket price is around £35, they won’t all be normal seats but if you get all of those at that price, you are looking at an extra £600,000 per matchday, you could potentially stretch that up to £800,000.
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“They currently make around £685-700,000 per matchday before COVID so if you do it right with corporate stuff, they may be doubling their matchday revenue per match.
“That’s quite substantial and a real boost. Looking at those numbers, it’s conceivable that you can get an extra £700,000 per matchday which is effectively double what they earn now.”
Andrea Radrizzani has made it no secret that this has been a huge plan of his all along.
With Peter Lowy on the board alongside Angus Kinnear for his expertise, the 49ers are no doubt going to play a big role too given their experience building the Levi’s Stadium.
The season ticket list is also growing each year too, and that only increases the demand for the extension, that could get the green light sooner rather than later.
In other Leeds United news, the Whites have said see you again to one attacker after being left baffled by a deadline day agreement