(Credit: Imago)

Leeds United may have agreed seven-figure deal after new announcement

Alex is a lifelong Sunderland supporter who's been reporting on Mackem News since April 2025. Indeed, he started working for Breaking Media in April and has since graduated from St Mary's University as a NCTJ Gold Standard-accredited journalist, having completed his Master's degree in Sports Journalism. Alex previously worked for Football League World and has featured on the Roker Report, providing his opinion on all things Sunderland. While getting to the games is tricky, given his job, one of the highlights of his life was watching (and crying) as the Black Cats defeated Sheffield United at Wembley Stadium last season.

Published on:

29 Jul 2025, 11:40 am

This story includes exclusive opinion from football finance expert Dr Daniel Plumley.

Leeds United have been making wholesale changes ahead of the impending Premier League season.

The Peacocks have significantly strengthened their defence, with Jaka Bijol, Sebastiaan Bornauw, and Gabriel Gudmundsson through the Elland Road doors.

Elsewhere, Daniel Farke now has Sean Longstaff and Anton Stach in his midfield engine room.

As well as the substantial personnel changes, there have also been changes off the field in Yorkshire, too, as the 49ers Enterprises continue to kick on.

Longstaff on the ball in pre-season (Credit: Imago)

Leeds United announce official sleeve partner

Leeds have just a couple of pre-season matches remaining before their Premier League opener with Everton.

The Whites face Villarreal and AC Milan in friendlies before the highly anticipated curtain raiser at Elland Road.

Date	Opponent
2 August	Villarreal
9 August	AC Milan

The Peacocks' remaining pre-season games

Now, the Yorkshire club have announced that Parimatch will be the Peacocks' official sleeve partner, a company with betting links.

Football finance expert Dan Plumley - speaking exclusively to MOT Leeds News - has provided insight on the partnership.

"Possible for it to be low millions, but single digit," he said.

"Front of shirt sponsors for some clubs in the Premier League would only be around £5-8million, so shirt sleeves likely lower.

"More likely it’s in the high hundred thousand range, but if they’ve got a really good deal, it might be close to £1million ballpark."

#LUFC 🤝 𝗣𝗮𝗿𝗶𝗺𝗮𝘁𝗰𝗵
Leeds United is delighted to welcome Parimatch as the club's official sleeve partner#BackWhereWeBelong
— Leeds United (@LUFC) July 29, 2025

Leeds sleeve partnership can continue despite Premier League ban

The 2025/26 Premier League campaign will be the last that clubs can wear a front-of-shirt betting sponsor.

However, there is to be no ban on shirt sleeves, training kits, stadium perimeter boards, or digital advertising.

As for the EFL, clubs in those divisions are permitted to continue wearing betting sponsors on their matchday shirts.

This means that Leeds will be allowed to wear Parimatch on their sleeves beyond the 2025/26 season.

Financially, this could be viewed as a smart move by the Peacocks as they look to make money through other avenues.

On the other hand, many supporters have voiced their discontent at their clubs branding betting sponsors entirely.

With just weeks to go until the Premier League campaign, Leeds may well make more significant announcements.

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Dan Plumley