Leeds United have confirmed a new partnership with esports organization Ninjas in Pyjamas.
In an announcement on Ninjas in Pyjamas’ website, it was confirmed that they have joined forces with Leeds “to take FIFA esports to new heights”.
Ninjas in Pyjamas CEO Hicham Chahine said: “This partnership with Leeds is an exciting milestone for Ninjas in Pyjamas. Our iconic clubs share similar histories of transformation and core values when fighting our way back to the top of our sports.”
Leeds announced the news in a tweet on their official Twitter account, which shows a clip of the esports company and highlights of their rise back to the Premier League.
— Leeds United (@LUFC) December 2, 2020
Former Leeds defender Pontus Jansson surprisingly reacted to the news by tweeting a message to Whites owner Andrea Radrizzani.
Writing via his personal Twitter account, the Brentford defender said: “Congrats, Radrizzani and Hicham.”
— Pontus Jansson (@PJansson5) December 2, 2020
Jansson must still love Leeds to follow the club’s updates on Twitter but the Sweden international is also an avid gamer himself.
While some of the older generations of Leeds supporters will be a bit confused by this commercial deal, people like Jansson are who it’s geared towards.
During his time at Elland Road, Jansson faced off against Vexed Gaming in CS:GO.
If you watch the video, Jansson clearly knows what he’s doing.
He’s not the only player who is into gaming.
Footballers are very competitive people and when they finish training in the morning, they usually have the rest of the day to sit at home and do nothing.
Why not fill that void by competing?
With people stuck at home at the moment due to the COVID-19 pandemic, it’s a harmless and perhaps constructive way for players to spend their time.
In other Leeds United news, this player wants to return to Elland Road in January.