Leeds United will look to re-evaluate the club’s shirt sponsor if they win promotion to the Premier League, according to The Athletic journalist Phil Hay.
Gambling firm 32Red is Leeds’ current shirt sponsor but Hay has reported that the Whites will either revise their agreement with them or a new sponsor could be found out by the club.
Leeds have already bagged a deal with Adidas for the German sportswear company to supply their kits for next season onwards.
Hay adds that Leeds’ deal with Adidas is a big one and that is bound to boost the Yorkshire giants’ finances going into next season, whichever league they are playing in.
“I wouldn’t expect anything to be formally announced until the season is wrapped up one way or another but the deal with Adidas is unaffected by the COVID-19 shutdown,” Hay wrote on The Athletic website. “Leeds, though, have agreed that they will wear their existing Kappa kit in the final nine games. They have a contract with the Italian firm and feel obligated to them, regardless of the fact that Kappa’s contract is about to expire.
“The Adidas partnership will be lucrative, a tier-one contract which reflects the fact that Leeds sell an extraordinary number of shirts. We’re also likely to see a re-evaluation of the club’s shirt sponsor if promotion happens; either a revised agreement with 32Red or a new sponsor altogether. The difference in value between the Premier League and the Championship is considerable, and worth millions.”
It remains to be seen what Hay means by a “tier-one contract” but we expect it to mean that the money Leeds will be raking in from Adidas will match up to what clubs usually get in the Premier League due to the number of shirts they sell year on year.
As for the club’s shirt sponsors 32Red, we really do hope they move away from the gambling firm.
There are bound to be companies out there that will pay more than a betting company, which really shouldn’t be allowed to have such a big presence in English football.
If players aren’t allowed to gamble but clubs are allowed to plaster gambling adverts on their shirts, stadiums, advertising boards and so on, there is a major issue there that the FA need to stamp out.
In other Leeds United news, the Whites might have a second chance to sign this Fulham player with loan move on the cards.