Leeds United will almost certainly have a new kit manufacturer next season.
The Whites’ current deal with Kappa comes to an end this summer after a five-year association, and all the signs point to German giants Adidas taking over their role for the 2020/21 campaign.
As far back as January, the Daily Mail were reporting that a deal had been struck between the brand and Elland Road chiefs, but as yet, we are still yet to hear any official confirmation on the matter.
As recently as March, Leeds Live were suggesting that the Mail’s report was premature, however, and that no deal had been finalised.
Since then, Football Insider have reported that a contract has indeed already been signed, but the club are holding out on announcing the new partnership until they have a clearer idea of when their current campaign will end amid the ongoing Coronavirus pandemic.
But while there has been no official update, Leeds chief Andrea Radrizzani might have just dropped a major clue on social media.
Adidas’ official Twitter account retweeted a powerful video from rivals Nike which addressed the tragic death of Minneapolis resident George Floyd at the hands of a police officer earlier this week.
The original video was captioned: “Let’s all be part of the change”, with Adidas commenting: “Together is how we move forward. Together is how we make change”.
— Andrea Radrizzani (@andrearadri) May 30, 2020
Radrizzani then replied to Adidas’ tweet with two applauding emojis and a pair of praying hands.
The fact that the Italian has expressed his support for the video’s message is not unusual at all.
Social media has been dominated by people from every walk of life demanding justice for Mr. Floyd in recent days, as well as broader societal change to help prevent the circumstances of his death being repeated – and rightly so.
But the fact that Radrizzani has chosen to reply to a video from Adidas feels like too much of a coincidence to ignore.
Given all of the reports linking Leeds to the brand prior to this, and bearing in mind that Radrizzani will be fully aware of how closely the fanbase follows his social media activity, this feels like it could be a fairly substantial pointer towards the Whites wearing the famous three stripes next term.
In other Leeds United news, ‘They can’t do that’ – Gabby Agbonlahor delivers Leed promotion verdict after major PL update.