By Anthony Onifade

8th Jun, 2023 | 8:10pm

Leeds United transfer news as 49ers takeover value includes sellable assets

Expected new Leeds United owners 49ers Enterprises see potential assets in club personnel that have been factored into their overall valuation of the club, according to Phil Hay.

A report in the Daily Mail on 5 June revealed that Leeds and the 49ers Enterprises are closing in on a takeover agreement with the American-based group valuing the club at a total price of £170million.

Ahead of a crucial summer at the club, it seems as though the American investors still see huge potential in the Elland Road and it’s personnel despite their Premier League relegation which has largely been factored into their new club valuation.

Hay, explaining Leeds United’s new valuation after relegation in The Athletic [8 June] wrote: “The potential of Leeds remains the draw but accounted for in this summer’s buy-out is the resale value of the squad relegated from the Premier League.

“It is thought 49ers Enterprises see assets in personnel that have been factored into their overall valuation of the club.

“Leeds are not the basket case that was last relegated from the top flight in 2004.”

Still attractive

Despite the club’s current plight right now as a Championship outfit, Leeds United still holds a tremendous market and financial pull given its rich history, huge fanbase and of course the players currently at their disposal.

The Whites are surely set to lose some pivotal players this summer, with the likes of Rodrigo, Jack Harrison, Tyler Adams, Wilfried Gnonto and Cryensio Summerville all attracting plenty of interest elsewhere.

Most of those sales will see Leeds United likely recoup a healthy sum in the market which has likely been factored into the 49ers’ new valuation. Though, they will need to replace those players with plenty of astuteness and consideration if they are to return to the Premier League.

Certainly, relegation is damaging for any football club but Leeds United can certainly use the unfortunate demise as a chance to rebuild again and the 49ers are a huge factor in that ambition, which is why they are valuing the club at such a reasonable sum.

It remains to be seen whether the American investors are to make Leeds United the £1bn football club they’re dreaming of, but given the quality in the squad and the potential to recoup large sums whilst also still maintaining their fan support and market around the world in the near future, there’s no reason why they can’t draw closer and closer to those lofty ambitions.

In other Leeds United news, Patrick Bamford is now surely emptying his locker at Thorp Arch.