Leeds United make additional windfall due to popularity with Premier League broadcasters
Leeds United made more revenue in the Premier League season than their league finish due to their popularity with broadcasters.
Per finance expert Kieran Maguire, for every game over 10 each side chosen by the broadcasters, it worked out to around £950k extra per match.
In total, the Whites ended up making £116million in broadcasting revenues this past season.
Via his personal Twitter account, Maguire wrote, “Premier League season over, so who have been the winners in terms of prize money. For a domestic broadcast deal 50% of the sum is split evenly, 25% based on ‘facility’ (number of times chosen by TV) & 25% on final league position, with bottom side getting 1 share and top 20 shares.
“Some clubs (Newcastle, Spurs, Villa, Everton, Leeds) finished higher in the prize money table than the league table due to popularity with broadcasters.”
Good to be popular
There was this intrigue surrounding Marcelo Bielsa when Leeds first got promoted.
After a 9th place finish, there was even more interest the second time around, but things did not go as per plan.
However, Leeds’ games still remained entertaining as they conceded loads of goals and often got battered against the top four teams.
Surviving relegation now gives Andrea Radrizzani to chance to right all the wrongs from this past season and he’s got to back Jesse Marsch in the market.
Bielsa was not backed in the summer or in the January window and that eventually led to him being sacked.
Repeating those kinds of mistakes will ensure that the Whites will continue to struggle at the wrong end of the table.