Leeds United hierarchy moves heaven and earth to seal record-breaking move
Leeds United hierarchy has had to move heaven and earth to persuade Adidas to produce the Whites’ new yellow away shirt, according to LeedsLive.
The paper reported via its online edition on Sunday (July 28) that the gamble has paid off, despite industry doubts about yellow kits’ popularity.
The new away shirt has broken sales records, with over 15,000 units sold in the first 24 hours.
The club added that the new yellow number has sold more units in its opening 24 hours than any other shirt in their history.
Leeds United shirt gamble pays off
Leeds United bosses took a big risk by convincing Adidas to make a yellow away shirt, and it has definitely paid off.
Experts said yellow shirts don’t sell, but the club believed in their fans and this special design. They were right. Over 15,000 shirts were sold in the first 24 hours, breaking all sales records for the club.
This success is more than just making money; it shows how close the club is to its supporters. Fans loved the throwback to the 1974 kit with the famous smiley badge.
Social media was also buzzing with excitement even before the shirt was available, showing that the Leeds bosses understood their fans well.
Taking this gamble wasn’t just a smart business move; it showed trust in their community. The Whites trusted their instincts and their fans, and it worked out perfectly.
This is a great example of how breaking the norm and believing in your supporters can lead to amazing results.
In other Leeds United news, Daniel Farke’s big aims at Elland Road this term have been shared.
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