By Mark Smith

2nd Mar, 2021 | 1:10pm

Leeds bolster international partnership with Hisense to release new content

Leeds United have bolstered their partnership with international technology specialists Hisense this week to bring fresh content at Elland Road.

The Whites have recently started releasing new videos on their YouTube channel, with the latest of those Ezgjan Alioski and Patrick Bamford playing FIFA.

Before that, it was Alioski and Pascal Struijk, as Leeds fans got to see some of the squad off the pitch and in their personal lives.

Speaking to bdaily on Tuesday, Arun Bhatoye, head of marketing at Hisense admitted that the Elland Road fanbase will get new footage of their squad.

“While this is a great opportunity for us to showcase the brand and our products, we know how much Leeds fans love their players,” they said.

“So it’s also important for us that we’re showing fans something new, something they may not have had a chance to see before. That’s what we’re hoping to achieve with this first series of videos.”

Andrea Radrizzani has been brilliant since arriving at Leeds, with the club attracting numerous new partnerships that have pushed the club forward dramatically.

It is a clear goal to make the Whites a global brand, and the head of content at Elland Road, Aaron Duckmanton, admitted this will help the engagement towards that.

The co-owner of YouTube, Chad Hurley has also invested in Leeds after promotion to the Premier League, and that will only add to this new content being shared online.

Leeds aren’t only building a brand on the pitch, but it appears as though things are going from strength-to-strength off it too; keep your eyes peeled for more content.

In other Leeds United news, Parkin claims the Whites wouldn’t be in Premier League without Massimo Cellino