
Leeds United board member ‘priceless’ amid Elland Road redevelopment update
Beren Cross believes that Peter Lowy could be “priceless” at Leeds United as Elland Road development plans are drawn up.
The Whites have been wanting to begin developments on the stadium with 49ers Enterprises ready to push forward [Phil Hay, October 2023].
With that being said, Cross writing for LeedsLive on 19 September suggested how Lowy can be influential in helping complete the project.
He explained how the Australian is among the biggest investors within 49 Enterprises and was previously chief executive of Westfield Group, helping the shopping centre chain become a global enterprise.
Cross wrote that The businessman is likely to be “an important voice” in the redevelopment with the journalist suggesting that his expertise could be “priceless” to Leeds as they look to increase Elland Road’s capacity to 53,000.
Leeds United to push Elland Road development plans
It appears that the Whites have finally got the right people in the right places to get behind the redevelopment of the stadium.
Improvements to Elland Road have been mooted over the years without anything coming to the fore but now change looks to be on the way.
This would be great for the club and could potentially coincide with a positive season if Daniel Farke gets his side competing at the top end of the Championship.
It might have felt that missing out on promotion against Southampton may have ended the chances of stadium development plans.
That doesn’t appear to be the case and could even begin in parallel with the Whites earning a place in the Premier League this campaign.

Defeat against Burnley last time out was an early setback, but there were positives to take against a recently relegated side and Leeds were unbeaten in the league prior to that.
There is still plenty of cause for optimism on the pitch and just as much cause for it off the pitch going off Cross’ latest verdict on redevelopment plans.
In other Leeds United news, Daniel Farke could put a nail in Erol Bulut’s Cardiff coffin with one tactical decision.
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