Leeds agree deal with Analytics FC to improve data collection
Leeds United have agreed a deal which sees them improve their ability to collect data from their own players and players across the world, according to the Yorkshire Evening Post.
The newspaper reports that Leeds already use software from Analytics FC called TransferLab, which helps gather information to help them find potential signings. It is understood Derby, West Brom and West Ham also us it.
However, the YEP reports Leeds have recently agreed a deal to improve their data collection through the use of API (application programming interface). That will allow the Whites “to layer TransferLab’s data over their own information, like GPS data, through their own tools and platforms”.
Jeremy Steele, the founder of Analytics FC and someone with close connections to Leeds’ director of football Victor Orta, believes the enhanced software will benefit manager Marcelo Bielsa.
“It’ll be interesting to see what they come up with,” Steele told the Yorkshire Evening Post.
“It means that in-house they can do very in-depth, very specific to Leeds stuff. It makes it even more bespoke for them, which is important I guess when you’ve got a head coach like Marcelo Bielsa who is pretty bespoke.”
Anything for Bielsa
If it’s going to help Bielsa and, in turn, improve the team and their results, this new behind-the-scenes agreement at Leeds sounds superb.
Data analysis is becoming increasingly important in football.
Nigel Pearson and Claudio Ranieri were huge fans of using data analysis while they were at Leicester and look at what happened to them and where they are now.
Liverpool, AZ Alkmaar and Brentford are also said to be “successful case studies“.
In terms of scouting it’s becoming more and more of a no-brainer and Orta seems to know exactly what he’s doing when collecting data, analysing it and making decisions alongside Bielsa.
But using the scouting data on top of the Leeds team’s actual data also sounds like a very interesting step for the Yorkshire club to take.
Does that mean we might see a bit of a player turnover in the summer? Could we see an approach where Orta thinks ‘this Leeds player is good but he’s not as good as this player who we could sign and sell the Leeds player to make a profit’?.
It seems feasible, especially when The Athletic’s Phil Hay has previously hinted that the Yorkshire club could move away from the old guard of the Championship in the upcoming summer transfer window.
In other Leeds United news, Leeds could sign an Elland Road-linked player who has “frightening potential” for just £1million.