Kinnear: Leeds are 'box office', in upper echelons with Liverpool and Man City

Angus Kinnear has revealed that Leeds United are set for a huge eight-figure windfall from TV rights this season, on top of the guaranteed amount every club gets.

Talking on the latest episode of the Phil Hay Show podcast, Kinnear said that Leeds had been picked for lucrative TV broadcasts 24 times this season – up at the same level as Liverpool and Man City. The game against Burnley on Saturday is one of these.

This is an unexpected bonus for Leeds – Kinnear said they had only budgeted for and expected 16 this season.

However, he said that this would continue next season, with Leeds now in the group of teams seen as ‘attractive’ to broadcasters. That’s even more money for Leeds.

While all Premier League games are televised, only the ones in the traditional broadcast slots get extra TV money.

“Because every game’s been on TV they split them between ones with a so-called facility fee and ones that are being broadcast because of Covid,” Kinnear said.

“Whenever we get put on TV the club secretary says ‘Does it come with a facility fee?’ because there’s a big difference.

“We have had 24 games on TV, we budgeted for 16 on the basis that the least attractive clubs get 10 and we thought we’d be above that.

“To get 24… the last time I looked Man City were on 25 and Liverpool on 26, that’s right at the top in terms of box office.

“It’s great from an exposure perspective and great from a financial perspective.

“It bodes well for next season too. We’ve put ourselves in the group of attractive matches. Leeds v Man United will get shown twice, Leeds v Arsenal will get shown twice, so it’s very helpful.”

Host Dan Moylan said this would equate to an extra £10-£12m for Leeds and asked Kinnear who they would be signing with the extra cash.

Kinnear stayed fairly tight-lipped but did say that Leeds would be looking to strengthen.

Bielsa-ball is Box Office

This is a huge vindication of the football that Leeds are playing and while we’re aspiring to get up to the top echelons of the Premier League, we’re already there in terms of entertainment.

This is really important as it provides extra money that will be ploughed back into the club with Marcelo Bielsa and Andrea Radrizzani setting their sights high.

But to come up, play attractive football and end in mid-table is really quite an extraordinary achievement.

We’re hoping this has a knock-on effect for the game in general.

Teams will be looking at what Leeds have done this season and will hopefully use our style of football as a blueprint for success.

We want football to be played in a swashbuckling way. Like the game between Liverpool and Man United last night, not their dull match earlier in the season.

Taking Leeds back to the top table and changing the way the game is played? Why not set our sights high!

In other Leeds United news, Report: Leeds close in on big-money attacker move – deal would bust club record