We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Leeds United...
Leeds United will not be facing major financial losses if the ban on front-of-shirt sponsors comes into play in the Premier League.
That’s according to Dr Dan Plumley who claims that the Whites will have plenty of time to find a new sponsor that would offset the financial void.
According to The Times, the Premier League clubs are ready for a voluntary ban on shirt sponsorship by betting companies which will be subject to certain conditions and a transition period.
There is understood to be enough support to pass as there are already 14 or more sides in the English top flight willing to vote in favour of it.
Leeds, who have SBOTOP as their main sponsor will have to drop it after the transition period comes to an end.
Discussing this with MOT Leeds News, the Sheffield Hallam University expert said,
“It was always accepted that a transition period would have to be in there whether we like it or not.
“You can’t just say ‘That’s it’ and stop. Clubs need a bit of time to adjust.
“I think three years is enough to sign a new sponsor so you can negate that financial hit.
“With the new owners, they’ve also got the wind of change coming so you have to factor that in.
“If you’re looking for the new sponsor to be level or higher than the current one then that will take a little bit of time as you’ve got to look at the market and see what’s available.”
The vote will be delayed until September but there is growing support to get it passed and move to no gambling sponsors being allowed in the front of the jerseys.
Losses between £5million and £10million per season have been predicted but they can be mitigated in numerous ways.