Finance Expert: Chris Beale gives Leeds United leverage to add millions to revenue
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Leeds United...
Dan Plumley has insisted that the appointment of Chris Beale will give Leeds United the perfect leverage to add millions to their revenue income.
The Finance Expert admitted that Beale has a significant track record in the commercial space with more traction and revenue to be generated as a result.
It is noted that Leeds are a big club which will help as they continue to generate more revenue as the gap from the Premier League to the rest is “huge.”
“You can see that appointing people in these type of roles to generate more traction and more revenue through those deals,” he exclusively told MOT Leeds News.
“That’s not to say that Leeds were doing a bad job, if you look at their figures in the Championship, commercially, they were performing really well and obviously you have the brand of Leeds United and the history, everyone knows about Leeds, a big English football club.
“You still have to activate that, and that will be part of this, they will use some of that branding and leverage to take it to the next level. The Premier League is a huge gap and to be able to do that, you have to have these people that are able to, and he brings with him a significant track record to leverage Leeds in a commercial space.
“You’re looking to get more millions on the bottom revenue line through things like that.”
Andrea Radrizzani has welcomed Beale to the club and was clearly delighted to get a deal over the line to have him on board at Elland Road.
With profits and revenue key in the Premier League, the accounts will hopefully prove in the coming years that this was a good decision with profits only going up.
In other Leeds United news, this player could be first in the Elland Road boardroom as new contract talks may take centre stage