Financial expert shares what giants recommend as Leeds close in on 'encouraging' Adidas deal
Leeds United are closing in on a deal for Adidas to manufacture their kits from the beginning of next season.
The Daily Mail reported that the Whites are set to end their deal with Kappa at the end of the season with the German giants set to take over.
It hasn’t been confirmed by the club as of yet, but it is expected to be concluded shortly with the club’s sponsorship with 32Red also possibly changing next season.
Leeds Live asked financial expert Dean Rudge for his thoughts on the current negotiations, and he opened up on what financial giants recommend to clubs.
“It’s encouraging that reports are emerging about the club’s commercial potential, as they look to return to the Premier League after 16 years,” he said.
“Financial services giant Deloitte recommends clubs focus on growing income in areas they can directly control – unlike broadcasting, which can fluctuate wildly depending on their performances on the pitch.
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“More revenues through commercial means more investment in the team and a much stronger FFP position, ultimately.”
It is no secret that Leeds post the highest commercial income outside of the Premier League, and that will rise even more should they earn promotion this season.
However, The Mail has suggested that Leeds are one of the clubs struggling to cope with the current coronavirus suspension.
The Adidas deal will be worth more with Premier League football and promotion is now seen as vital to take Leeds to the next level.
That Leeds can attract a company like Adidas is proof – despite the struggles – that it’s viewed as a sleeping giant.
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