New Leeds United fire sale update emerges after Red Bull announcement
Red Bull’s investment in Leeds United is set to help them avoid a massive “fire sale” this summer, according to Dan Plumley.
It was suggested that The Whites would need to raise £100million [Daily Mail, 16 May] to avoid a PSR breach after failing to earn promotion back to the Premier League for the 2024/25 season.
That number was said to be exaggerated and after Red Bull purchased a minority stake in the club [The Athletic, 30 May] it’s now believed that the club are under less pressure to sell quickly [YEP, 17 June] and football finance expert Plumley has explained why that could be the case.
“There’s a few ways it can work and we’ve talked about a few of them already,” he exclusively told MOT Leeds News.
“There’s the new sponsor deal which has an impact on it because that obviously boosts the commercial revenue which increases the overall revenue line which means you’re under less pressure to sell.
“If there’s money coming in from an investment point of view into the club, whether that’s through equity shares or anything like that can be converted and used further down the line.
“Of course, you’ve got to weigh that up against the PSR calculations and the rules and regulations of the EFL, but there are several ways you can put money in from Red Bull’s perspective that means you don’t potentially have to have that fire sale that was feared a few weeks earlier.”
Leeds United in control of their destiny this summer
Several top players are expected to leave Elland Road this season after they were stuck in the Championship for another season, but the 49ers are adamant they won’t be held to ransom.
Last summer the club were forced to allow several players to leave on loan because of clauses involved before their ownership began, but this year they are in full control.
Crysencio Summerville is likely to move on [Phil Hay, 27 May] because it’s understood he is too good for the second tier and the club will receive offers that match their value, but if someone attempts to make low-ball bids they won’t be considered.
That’s the beauty of being in a strong financial position, and Red Bull’s involvement is a big help to that. The 49ers’ ownership model is good and their leadership of the club is excellent, so fans have zero reason to worry.
In other Leeds news, Red Bull want to take one Elland Road star to Leipzig in a “major” deal.
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