Leeds United in line for eight-figure windfall after Elland Road developments
Leeds United could be set for a £14million revenue uplift after developments at Elland Road, according to football finance expert Dan Plumley.
The 49ers Enterprises have already committed £10million to the redevelopment of the ground as they look to convert Elland Road into a 53,000-seater stadium [The Athletic, 25 September].
Although it isn’t clear when work at Elland Road will be completed, Plumley believes Leeds could be set to pocket an extra £615,000 in ticket revenue per match which would produce an eight-figure windfall over a season.
“There are some assumptions to be made here,” Plumley exclusively told MOT Leeds News.
“We are talking about all the seats being sold and we don’t know the parameters of what could be corporate hospitality or add-ons, etc.
“But if you look at the uplift in capacity, the redevelopment is going to up it by just over 15,000, 15,355 at full capacity and the average ticket price is around about £40.
“That’s going to generate Leeds an extra £615,000 per matchday, with some caveats as I’ve said.
When are Leeds United and the 49ers rebuilding Elland Road?
“That would be over £14million uplift in matchday revenue per season, assuming that it was a 46-game Championship campaign.
“The season prior to, the last set of figures that we’ve got for 2023, they generated £30million in matchday income in total so it would add on a significant amount per matchday and obviously, that adds up.
“In the long-term, that’s a real positive and you get that bump season to season so you can the long-term gain.“
The 49ers have signalled their intent to invest heavily into Leeds United to help them return to the Premier League and their plans for the Whites’ new stadium serve as a further indication of those aspirations.
While it will be an expensive project to undertake at Elland Road, it will set the club up to benefit financially in the long run, whether they are in the Premier League or still playing in England’s second tier.
Hopefully, all the work will be completed sooner rather than later as it will be excellent to see 53,000 fans behind the Whites on a matchday under the lights.
In other Leeds United news, Farke has made a new decision at Thorp Arch during this season’s October international break
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