Leeds United financial boost as video clips ‘shared far and wide on social media’
Will Ferrell’s attendance at Elland Road for the clash between Leeds United and Burnley can only be a “positive” for the Whites, according to football finance expert Dan Plumley.
Hollywood superstar Ferrell is a Leeds shareholder and while he only holds a minority stake, he was spotted in the crowd as Daniel Farke’s side slipped to a disappointing defeat against the Clarets.
Although Plumley admits it is hard to quantify how Ferrell’s attendance will have impacted the Whites, he insists it will have benefited Leeds as it put a “spotlight” on Farke’s side which will allow them to reach a new audience.
“It definitely does have an impact,” Plumley exclusively told MOT Leeds News.
“It’s difficult to measure that in financial terms as it’s all kind of intangible, but what you’re looking at there is the exposure.
“The fact that those clips are shared far and wide on social media, we know that for people that follow celebrities and that kind of culture, it has some implications there as well.
“You’re putting your club in the spotlight without having to do too much so it’s a good exposure and PSR piece for sure.
“It’s difficult to measure what that looks like financially, but we know that it has an impact so it can only be a positive if you’ve got that celebrity influence and the advice is leverage that where you can.
“Especially with that American market and how they view sport and entertainment as well.”
Why was Will Ferrell at Elland Road for Leeds United v Burnley?
Leeds United only have to look at the likes of Wrexham and Birmingham City to see how having celebrity investors at a football club can impact the team both off and on the field.
Although Ferrell’s involvement at Elland Road isn’t comparable to that of Tom Brady at St Andrews or Ryan Reynolds at The Racecourse Ground, it doesn’t mean that the Whites cannot capitalise on it.
It may not be a total game-changer for Leeds, but having that increased exposure both in the United Kingdom and abroad can only be a positive.
Hopefully, Ferrell will be spotted in and around Elland Road on a more regular basis in the future.
In other Leeds United news, the Whites have been told to make a new Farke exit decision amid links with Carlos Corberan
For more Leeds news, follow us on Facebook or join our brand new WhatsApp Channel for instant updates to be sent straight to your phone.