We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Leeds United...
Dan Plumley has insisted that Leeds United have seen a £14million uplift in commercial revenue and total revenue in their three years in the Premier League.
The Finance Expert shared that back in 2018, the Whites brought in just under £22million whereas in 2021, that spiked to just below £36million at Elland Road.
Leeds have introduced Gold Tier partnerships in recent times, so that figure will be expected to rise once again with another year of Premier League football.
“You can see the creep up in that area since they’ve been promoted back into the Premier League,” he exclusively told MOT Leeds News.
“You look at the last four years as an example for figures that we have: 2018, it was just under £22million in commercial deals and total revenue.
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“In 2021, that’s jumped up to just under £36million, so you have a £14million uplift in just under four years, so you can see the gradual creep up when the Premier League has kicked in.
“They are going in the right direction with it, and there will be some growth there for Leeds with everything they have going on, the deals will always be happy if you retain Premier League status, so again, on-pitch performance will drive that, there has been growth.”
That revenue is only going to keep rising the more years we continue at the top.
With Elland Road also set to start undergoing reconstruction to increase matchday capacity, that will be an immediate boost to the revenue every other week.
Andrea Radrizzani will be looking along with Angus Kinnear and those in the boardroom to keep these figures going higher, so that will certainly be one to watch closely and even come back to at this stage next year.
The only way is up.
In other Leeds United news, the Whites now want to sign this striker with a rival set to kickstart a major £30million+ transfer battle