Leeds United agree new deal with Adidas, ‘Incredible’ admission emerges
Paul Robinson is hugely positive after Leeds United and Adidas agreed to extend their kit manufacturing deal until at least the end of the 2025/26 season.
This is according to Footy Headlines [1 October], who report that the German company, which is worth billions of pounds, will continue until next season with the option to extend the sponsorship deal further.
Leeds’ kits have been rather popular this season, with Adidas bringing back the old crest and bright yellow colour for the away strip, and Robinson couldn’t be happier after hearing the news.
Speaking exclusively to MOT Leeds News, Robinson said: “It’s a huge sportswear manufacturer with an incredible history, one of if not the biggest alongside Nike. For a club like Leeds United to have that affinity and a sponsor like Adidas is big.
“The second kit, the yellow one, has been a huge success this season. Going back to the old badge and the yellow colour, touching on Leeds’ history, the second kit has been a huge, huge success.
“Having that relationship with a manufacturer such as Adidas is only good for a club the size of Leeds, who want to develop as a club, as a brand and as a business. It just shows growth.”
Leeds United strike gold with Adidas deal until 2025/26
Leeds are clearly looking to develop as a club, especially with new plans for Elland Road emerging in recent weeks, and the new deal with Adidas is just one step toward that.
Of course, securing promotion back to the Premier League would be hugely significant for the Whites, but the club’s ability to maintain such deals just shows the pull that Leeds hold.
While it is an incredibly nerve-wracking time for the fans in the Championship, it is also hugely exciting as Daniel Farke looks to lead the team back to the top tier of English football.
In other Leeds United news, Graham Smyth has mooted a potential position change for a rarely-seen Elland Road ace.
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