We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Leeds United...
Dan Plumley has insisted that Leeds United escaped a major exposure and revenue gap last season by staying in the Premier League, as shown with the extension of numerous deals.
The Finance Expert admitted that the price of certain deals would have crashed dramatically with Championship football, with commercial partners now still looking to extend on current deals.
It comes after Andrea Radrizzani signed off on another new deal with Hicense to extend their partnership at Elland Road, becoming the latest Gold Partner of the club.
“A sign of the brand still being strong and being a Premier League club is important within that because we know that the revenue and exposure gap of dropping out of the league,” he exclusively MOT Leeds News.
“It shows that partners are committed to Leeds and what they’re trying to do and it’s a good club to be partnered with. I think it’s a testament to how Leeds have grown in recent years, getting out of the Championship and into the Premier League, and how that expands.
“It does show that there are positives there for commercial partners that they’re looking to extend deals with the club.”
Leeds confirmed the deal with Hicense over the past couple of weeks for another two years.
The electrical brand has also become a gold-tier partner, following BOOST, and continues to be plastered around Elland Road in sponsorships, their largest on the inside of the East Stand.
Hicense will also be branded around the upcoming 2022 World Cup over in Qatar, as well as being a prominent sponsor at the recent Women’s European Championships.
These are big brands that are signing long-term partnerships with the Whites, and Radrizzani will know that he had to take advantage of staying in the Premier League with these deals.
In other Leeds United news, the Whites now want to sign this striker with a rival set to kickstart a major £30million+ transfer battle