By Dan Plumley

8th Aug, 2022 | 1:10pm

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at Leeds United...

Dan Plumley has hailed Leeds United after it was confirmed that Boost were the first “Gold Tier” sponsor in a move that is set to be very lucrative.

The Finance Expert admitted that sorting sponsorships into the tier system is smart as it can bring more prestige, and more important more income each year.

Leeds confirmed the Gold Tier sponsorship at the end of July, with Boost branding now all along the West Stand, player tunnel and advertising boards at Elland Road.

“It’s a smart move,” he exclusively told MOT Leeds News.

“You can link it to like ticket prices for fans, where you tier that. We see it at other sporting events such as the Olympics, they will have tier one sponsors and they will get exclusivity and then work down the tiers in that way so the price goes up, but your benefits go up as a sponsor.

“It brings more prestige and value for the sponsor, but also they’re paying a bigger price to the club. It’s a smart move and a way you can differentiate your sponsors and it can be quite lucrative.”


One of the first things you can see now walking into Elland Road for the 2022-23 season is the massive Boost banners across the West Stand.

You can tell the difference between those and the other stands too, meaning the Gold Tier clearly has its benefits for those who decide to go down that route.

Other brands and companies will see that too, and that could see them persuaded into getting involved and paying that extra price further down the line.

With the potential of Elland Road being redeveloped too, the opportunities will be massive for both club and sponsor moving forward – one thing is sure, it’s an exciting time to be involved with the club.

In other Leeds United news, the Whites now want to sign this striker with a rival set to kickstart a major £30million+ transfer battle