Andrea Radrizzani agrees £277m-a-year deal away from Leeds United
DAZN Group have agreed a deal to acquire Eleven Group with Leeds United owner Andrea Radrizzani set to join their board, according to Business People.
The Italian news outlet reported on Tuesday (27 September) that Eleven Group, which is owned by Radrizzani, is linking up with DAZN to increase their sports coverage, adding an extra £277million-a-year ($300million) to their revenue.
Eleven Group “offers world-class entertainment to fans from all over the world and broadcasts approximately 65,000 hours and 40,000 matches of live sports every year” and they’re now set to jump aboard the ever-growing DAZN.
As quoted by DAZN, Radrizzani said: “We have developed a successful sports media company in the last six years with ELEVEN, and we’re delighted that this journey continues.
“The merger will provide greater opportunities as a group to continue to build a global destination for sports fans, which was our mission from day one.”
Radrizzani will become an executive director at DAZN when the deal is completed.
Radrizzani might be trying to find something new to do as his time at Leeds could be coming to an end in just over 12 months.
49ers Enterprises have an option to buy Radrizzani out of Elland Road for over £400million but they have just over 12 months left to be able to trigger that clause as it expires in January 2024.
Of course, there’s no guarantee they’ll complete a full takeover at Elland Road but Radrizzani’s been reducing his shares for a while now and this agreement in place doesn’t bode well in terms of his future.
Either way, Radrizzani is seemingly moving on up in the broadcasting game due to this deal with DAZN.
He could continue running Leeds. He’s shown that he’s more than capable of being a success with both the Yorkshire club and Eleven Group, which he founded.
However, the promise of a big payday for his hard work at Elland Road, plus this deal with DAZN, just suggests to us that there’s a change going on with the Italian business.
If Radrizzani does go, we’ll miss him greatly.
In other Leeds United news, this controversial Leeds youngster will be fast-tracked into Jesse Marsch’s first-team.