How Superbowl LX can affect Leeds, as 49ers’ Levi’s Stadium gets ready to host New England Patriots and Seattle Seahawks
One of the world’s biggest sporting events is set to take place on Sunday night.
A jewel of the global calendar, the Super Bowl attracts viewers from across the world, alongside tens of thousands of fans in attendance.
This year, as the New England Patriots take on the Seattle Seahawks, Premier League outfit Leeds United could be a potential beneficiary.
Affiliated with the San Francisco 49ers through their 49ers Enterprises Global Football Group, Leeds could be set for a potential cash windfall, with this year’s event taking place at the 49ers’ Levi’s Stadium.
MOT Leeds News takes a look at how the Whites could benefit from tonight’s showdown.
Leeds could benefit from American affiliation with big cash windfall
Ahead of the event, it is estimated that a figure close to £293million ($400m) will be made in revenue thanks to ticket sales alone, with a pair of tickets coming at a price of $4,000-$6,000.
And naturally, given its size, the event brings a huge economic boost, with 2023 winners Kansas City Chiefs, reporting a total impact of £788m.
Leeds’ takeover was completed in 2023, with the aforementioned 49ers group assuming 100 per cent control from Andrea Radrizzani, after previously holding a 44 per cent stake in the club.
With this summer’s World Cup taking place Stateside, football in general is booming in popularity across the pond. And with the Premier League now a huge international competition, Leeds are in a position to benefit from added support in the USA, and grow their brand as they look to solidify themselves as a top-flight club again.
The current project at the club revolves around the expansion of Elland Road, with planning permission secured to increase the capacity to 53,000.
After years of lower league obscurity, the Whites are booming in reputation. The added windfall to the 49ers group from tonight’s Super Bowl could be something that now helps out this side of the Atlantic.
Premier League survival could see Leeds enter a new era
While not as comfortably as fellow promoted outfit Sunderland, Leeds have settled back into the Premier League nicely.
Daniel Farke’s side carry a fantastic record at Elland Road, which has helped them forge a six-point gap to the drop zone heading into the season’s crunch point.
The previous top-flight project came to an abrupt end in 2023, when Leeds were relegated back to the Championship. This time, they have the opportunity to make amends and stabilise.
Money is power in the modern Premier League, and a huge sum collected by the club’s ownership group will only aid Leeds heading into the summer transfer window.
The opportunity is there for the club to secure their survival and invest well. Clubs such as Aston Villa have set the blueprint following Premier League security, and the sky could well be the limit for such an integral English institution as Leeds.