Leeds United have announced a new partnership on Saturday with Roc Nation.
The American brand has been described as the world’s leading music and sports agency, with Andrea Radrizzani continuing to bring in new partners.
Their role at Elland Road will be to help the Whites grow their own brand in the USA and also in Asia as we continue our growth after promotion to the Premier League.
𝑷𝒂𝒗𝒊𝒏𝒈 𝒕𝒉𝒆 𝑾𝒂𝒚 from the New York City skyline to The Calls of Leeds 🔥 We’re excited to partner with @RocNation for the next chapter in our club’s history! #LUFCxROC @BigSean pic.twitter.com/NIGKsvinSG
— Leeds United (@LUFC) November 21, 2020
Leeds announced the partnership alongside the unveiling of the famous mural which includes Kalvin Phillips, Lucas Radebe and Albert Johanneson.
The mural also includes the skyline of New York, which will represent and honour the diverse background of both club and Jay-Z’s company.
The Whites released a promotional video alongside the announcement, and it includes the likes of Jay-Z and Rihanna, which also caught the eye of many fans.
A message from Big Sean was also in the video, something that may not mean much – but his fantastic 14.5million followers on Twitter certainly will.
Radrizzani will have thought about things such as that online, and this is just one of the reasons why this could be a masterclass from the Italian.
Many Leeds United fans have reacted to the breaking news, with most of them having to work through large amounts of confusion.
Some believe that this will start making the Whites huge in America, and could also lead to pre-season tours across the pond in the future.
MOT Leeds News have picked out some of the best reactions below…
Jay-z gonna pump his millions in?? Nice 👍
— dazzler46 💙💛 (@dazgrimmer) November 21, 2020
I mean from a commercial point of view, this is massive.
— Chris (@Christhefish86) November 21, 2020
Rihanna and Jay Roy Grot?
— Leeds Mountain Goat (@leedsmountain) November 21, 2020
Being here in the US and seeing roc nation influence here, I can attest this IS good news!!
— Desire (@becracra) November 21, 2020
Leeds United x Roc Nation 🙌🏾 x NYC
I love this collab🔥💉
— Kagey (@KageyPOV) November 21, 2020
— Phil Hardaker (@philjh1975) November 21, 2020
@ben_greenfield you seen this? blows my mind
— Jonny Heath (@jonathanheath94) November 21, 2020
Announce pre season in America
— Dan🗿 (@DanLUFC_) November 21, 2020
In other Leeds United news, Ben Parker shares why Whites are full of confidence v Arsenal
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