By George Overhill

8th Sep, 2022 | 9:40pm

San Francisco 49ers have to explain Leeds United to their American sponsors

Leeds United, the Premier League, and relegation are all things that the San Francisco 49ers have to explain to some of their US-based sponsors, according to CMO Alex Chang.

In contrast to the draw that the two sports teams’ partnership represents for global brands who understand the significance of both English football and the NFL, it appears that doesn’t always apply to companies based on one side of the channel or the other.

Chang has said that there is a similar difficulty at times trying to outline the power of his franchise and the sport in general to UK-based brands, in what he calls an “educational” experience.

Speaking to the Sports Pro podcast Chang said: “A lot of the time it’s educating. If we’re starting with the basis of a US-based brand, a sponsor we work with here, sometimes for them at an individual level, because they are regionally based, [you have to] explain to them the EPL, explain to them Leeds United, the whole system.

“Last season trying to explain to them what relegation means, and thankfully avoiding relegation.”

Occupational hazard

It is probably no surprise that this is necessary for some companies in the US, with the Whites’ absence from the top flight until the Marcelo Bielsa revolution not really helping.

But it is sure to be a decreasing issue as the profile of United increases on the other side of the Atlantic, with Jesse Marsch in charge and American players featuring heavily.

The success of Brenden Aaronson and Tyler Adams, as well as the presence of the manager, have helped make Leeds one of the first sides the US networks now focus on.

If the 49ers take full ownership as has long been expected then it is likely that the American revolution at the club will continue.

Marsch had a difficult job on his hands to take over form Bielsa, but he kept United in the top flight and despite a recent slump has started the season well.

Adding more talents like Aaronson and Adams would also be beneficial for everyone involved, as the pair have already become favourites with their early-season performances and are sure to be key to what the team is able to achieve this season.

In other Leeds United news, Fabrizio Romano has delivered a major final update on the future of a free agent Whites target.