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£6.5m-a-year Leeds United deal could be cancelled as Premier League clubs take action
Leeds United could soon be forced into ditching their £6.5million-a-year sponsorship deal with SBOTOP, according to the Daily Mail.
The newspaper reported via their website on Wednesday night (12 April) that Premier League clubs will vote on Thursday (13 April) on banning front-of-shirt gambling sponsors.
It is understood that the voluntary proposal will then be passed to Premier League shareholders, “with the compromise being that gambling companies are allowed as a sleeve sponsor”.
The Mail adds that Premier League clubs are making this move to avoid the Government from stopping them from advertising gambling companies completely.
If Leeds were to ditch SBOTOP, they would have until the start of the 2026/27 season to find a new front-of-shirt sponsor.
Ban then completely
Removing betting companies from the front of shirts is completely pointless unless gambling adverts are completely banned.
The Premier League is absolutely consumed by it. If it’s not on the front of shirts, it’ll be on the sleeves. If it’s not on sleeves, it’ll be on advertising hoardings around the stadiums. It’ll be shoved into your face during television advert breaks and in stadiums, there’ll be bookies trying to find the next mug to take money off.
Premier League clubs seem to be very scared about losing bookmakers as sponsors.
They’re trying to find a compromise which defeats the object of what the Government would try to achieve by trying to ban gambling sponsors from the sport.
Sure, these sponsors pay more money but the money is a drop in the ocean compared to what clubs like Leeds earn from broadcasting rights in the Premier League.
Angus Kinnear needs to read the room and realise what fans – and not just Leeds fans – really want.
In other Leeds United news, the Whites have made an approach to sign a Belgian midfielder who’ll cost £8.8million.